Why we must stop the merchants of hate

Editorial Board

A deeply unsettling shift has been quietly taking over our digital lives. Over the past year, scrolling through social media has felt less like connecting with the world and more like walking through a minefield of hostility. Most troubling of all is the source of this toxicity: individuals masking themselves as religious preachers, turning platforms meant for community into arenas for bitter, sectarian warfare. Instead of offering the comfort, compassion, and brotherhood that sit at the true heart of any faith, these figures have chosen a darker, more profitable path: division.

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What makes this trend so dangerous isn’t just the words being said, but who is saying them. These self-proclaimed leaders wield massive influence. Every provocative speech, every casual insult thrown at a differing school of thought, and every fiery video uploaded for clicks adds fuel to an already simmering fire.
The real-world cost of this digital bravado is a steady erosion of trust. In Kashmir, a place historically celebrated for its deep-rooted traditions of coexistence and mutual respect, the damage is palpable. These cherished cultural values are being systematically dismantled by opportunists who realize that demonizing “the other” is the quickest way to build a fiercely loyal following.

The fallout from this rhetoric doesn’t stay confined to our screens. It seeps directly into the minds of our youth, who spend a massive portion of their formative years online.
When hatred is repeatedly packaged and sold as a religious duty, intolerance becomes the new normal. Healthy differences of opinion, the very sign of a living, breathing society, are suddenly viewed as acts of war. Communities that have shared walls, celebrations, and hardships for generations are being pushed apart by a wedge of manufactured suspicion.

We often talk about the sanctity of free speech, but let’s be clear: freedom of expression is not a license to poison society. There is a vast, undeniable gulf between preaching one’s faith and inciting hatred against someone else’s.

To confront this, we need a multi-layered defense: Legal Accountability: Those who consistently use their platforms to stoke sectarian animosity must face the legal consequences of their actions. Platform Responsibility: Social media conglomerates can no longer hide behind algorithms. They must decisively ban and de-platform accounts that profit from hate.
The Power of Moderation: Responsible religious scholars and community elders cannot afford to stay silent. When mainstream voices retreat, extremists rush in to fill the vacuum. The voices of wisdom must become louder than the voices of provocation.

History is a patient teacher, and its lessons are brutal. Societies rarely collapse overnight. Instead, they are weakened slowly, thread by thread, by quiet intolerances and growing suspicions until the damage is irreversible. The warning signs are flashing right in front of us. Faith should be a bridge that connects us, not a weapon used to tear us apart. If we continue to look the other way, the poison currently festering in the virtual world will inevitably spill over into our streets, leaving a broken society for the next generation to inherit. The time to log off the hate and stand up for harmony is now.

Editorial Good Morning Kashmir
Editorial Board

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