When trust is sold by the kilogram

Editorial Board

There is something deeply disturbing about being cheated by the very people who earn their living from the public’s trust. Markets survive not only on buying and selling but on honesty. Once that honesty disappears, every transaction becomes an act of suspicion. A recent experience at Maharaja Bazaar is a painful reminder of this reality. A vegetable vendor who had earlier received immense public goodwill after a widely viewed video interaction, garnering nearly five lakh views, was embraced with affection and respect. That goodwill was genuine. Yet, the very next day, he charged Rs 80 for half a kilogram of lemons, while another vendor just across the road sold the same quantity for Rs 50.

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This is not about Rs 30. It is about betrayal of trust. Such arbitrary pricing has become an unfortunate norm in many vegetable markets. Prices seem to change according to the customer standing in front of the stall rather than the actual market rate. Locals, tourists, office workers, and the elderly are often quoted different prices for the same produce. This is nothing short of daylight exploitation.

These dishonest traders must understand that every act of overcharging damages the reputation of the entire market. Honest vendors suffer because customers begin to suspect everyone. A few greedy hands are tarnishing the image of hundreds who work sincerely. The authorities cannot remain silent spectators. Market committees, consumer affairs officials, and the Legal Metrology Department must conduct regular inspections, display daily price lists, and take strict action against vendors found indulging in unfair pricing. Consumers deserve transparency, not manipulation.

Equally important, buyers must stop accepting inflated prices without question. Compare rates, ask neighbouring vendors, and report blatant overcharging. A vigilant customer is the strongest deterrent against dishonest trade. Respect is earned through integrity, not sympathy. Public affection cannot become a licence to exploit people. Those who misuse trust for quick profits should remember that goodwill, once lost, is far harder to regain than money. Markets flourish on fairness; when greed takes over, everyone pays the price.

Editorial Good Morning Kashmir
Editorial Board

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