Chief Secretary, Atal Dulloo emphasised the need for optimally utilising the events like ‘Khelo India Winter Games’ for tourism promotion in Jammu and Kashmir at global level.
The Chief Secretary was addressing at a meeting held here to take stock of the preparations being made for successful conduct of 5th edition of ‘Khelo India Winter Games’ at Gulmarg.
Besides the Secretary, YS&S and Dy DG, SAI the meeting was attended by Principal Secretary, Culture Department, ADGP, L&O, DG, F&ES, Commissioner Secretary, GAD, Commissioner Secretary, Tourism, Divisional Commissioner, Kashmir, Secretary, PWD Deputy Commissioner, Baramulla/Budgam, Director, Information and PR besides other concerned officers while out station officers participated online.
Dulloo highlighted the significance of such national level events in promoting brand J&K as one of the prominent tourist destinations. He maintained that Gulmarg being one of the biggest ski destination in whole of the country should be utilised to attract the international skiers by holding exclusive competitions for them. He asked for exploring the possibility of holding Heliskiing competitions for its professional players at the venue.
Regarding successful commencement of winter games, the Chief Secretary asked the divisional administration to coordinate with other departments so that the games are held in a befitting manner. He asked each of the concerned department to extend best of the services to the participants and play their role effectively in making this edition successful.
The Chief Secretary enjoined upon the Youth Services & Sports Department to start their promotional campaigns on their social media handles in order to create necessary buzz about this event. He asked them to use the creatives captured earlier for this purpose. He impressed upon the department to look into holding such events at the tourist destinations of J&K in coordination with the Tourism Department to make year round activity calendar for the adventure lovers all over the country.
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