Concerns are growing around online shopping platforms as Flipkart and its delivery arm Ekart come under scrutiny over complaints of customers receiving wrong or substandard products.
Among the recent cases is that of Suhail Mir, Editor of a leading media outlet in Kashmir. He alleges that he was misled after ordering a Digitek DWM 101 Mini Microphone, a professional audio device priced at Rs 4,258.
Mir said the problem became clear when the package arrived. Instead of the branded microphone he had purchased, he claims he received a low-quality item that fell far short of professional standards. According to him, the product delivered was worth much less and not suitable for his work.
When the package arrived, Mir opted for an open-box delivery, a feature intended to give customers a final safeguard by allowing them to inspect the product before handing over the delivery confirmation code. However, upon opening the box in front of the Ekart delivery agent, he discovered that the product inside was not the Digitek DWM 101 Mini Microphone he had ordered, but a visibly inferior, substandard device bearing no resemblance to the advertised item.
While such incidents are sometimes dismissed as delivery errors, a rising number of similar complaints—from everyday items to electronic gadgets—has sparked wider concern among consumers. Many believe these cases point to gaps in quality checks, packaging, and accountability within the e-commerce system.
The incident has added to calls for stronger oversight and quicker grievance redressal, as more people rely on online platforms for essential and professional purchases.
