For thousands of families across Jammu and Kashmir, a simple trip to the local market has become a source of anxiety. Every passing week brings fresh price hikes, leaving people wondering how long they can continue to manage their household budgets. While major election promises are still awaiting fulfilment, even smaller but equally important issues such as keeping essential commodities affordable appear to have slipped down the government’s list of priorities.
The rising cost of daily essentials is now hitting every household. Eggs, once regarded as an economical source of nutrition, are selling for Rs 230 to Rs 240 per tray in many markets, compared to Rs 150 to Rs 170 just a short while ago. Vegetables and fruits have also become costlier, while mutton and poultry have turned into luxuries for many middle-class and low-income families. The impact goes far beyond numbers. Parents are forced to rethink grocery lists, daily wage earners struggle to provide balanced meals for their children, and pensioners find their monthly savings disappearing faster than ever. When basic food items become expensive, it is always the common citizen who bears the heaviest burden.
Equally concerning is the lack of regular market monitoring. Consumers often see inspection teams only during Eid, Ramadan or other festive occasions. Once the celebrations are over, routine inspections appear to vanish. Market regulation should not be limited to festivals. It should be a year-round exercise to discourage overpricing and protect consumers. The departments responsible for market regulation have a duty to ensure that notified price lists are followed in letter and spirit. Those found charging excessive rates must be held accountable. Fair traders also deserve protection from those who exploit consumers for quick profits. No one expects the government to control every factor influencing inflation. But ensuring transparency in pricing, conducting regular inspections and taking action against profiteering are responsibilities that cannot be ignored.
People are not asking for miracles. They simply want fair prices, honest enforcement and an administration that remains connected to the everyday struggles of ordinary citizens.
Development is important, but good governance is measured not only by roads, buildings and announcements. It is also reflected in whether a family can walk into a market and return home with enough food for the table without worrying about how they will make ends meet. Today, that simple expectation is becoming increasingly difficult to fulfil, and it deserves urgent attention.